Itumeleng Pooe


Itumeleng Pooe

Itumeleng Pooe is Executive Manager at Cape Town Routes Unlimited responsible for emerging markets (Africa, Asia & Middle East). Her area of responsibility also covers Domestic Marketing & Events Tourism.

Before joining Cape Town Routes Unlimited, Itumeleng headed Franschhoek Wine Valley Tourist Association as Chief Executive Officer, a multi-sector organisation which is made up of 300 members including wineries, accommodation establishments, restaurants, businesses etc.

Her career in the travel industry spans back 15 years after spending 10 years at South African Tourism where she was the Marketing Manager for Asia & Oceania, amongst other marketing positions held. She is passionate about tourism in the country especially Cape Town and the Western Cape which she says is endowed with many incredible attributes.

 In her work for the public and private sectors, Itumeleng has been instrumental in developing international, national and provincial marketing and development strategies. As CEO of Franschhoek Wine Valley she managed to elevate Franschhoek over other towns and wine routes through innovative marketing techniques. She initiated the Franschhoek Champagne Festival which saw French Champagne Houses working side by side with local Methode Cap Classique producers from all over the Western Cape

Itumeleng was also awarded the Regional Business Achiever‘s Awards 2007 by Business Women Association Western Cape. Some of her achievements include an award as one of the Unsung Heroes 2003, in recognition of the contribution she made to tourism growth in the Western Cape.

She holds a post graduate diploma from a reputable tourism and hospitality international college, Schloss Klessheim in Salzburg, Austria, and has also done a stint at Tokyo International Centre.