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Welcome to the 2009 South African Wine Tourism Conference!

Running under the theme: ‘share. innovate. inspire.’, the 2009 South African Wine Tourism Conference will take place at the beautiful Vineyard Hotel & Spa in Newlands, Cape Town on Tuesday 21 July and Wednesday 22 July 2009.

With the enormous growth potential of the Wine Tourism industry in South Africa, this must attend two-day event aims to provide delegates with access to information on the latest trends and best practices in the $15 billion global wine tourism industry and the opportunity to network with key decision makers. The organisers have invited a wide range of exciting international and local specialists and panel members to share their wealth of experience and knowledge. Delegates can look forward to inspiring program topics and lively and interactive panel discussions, such as:

  • Overview of South Africa’s Wine Tourism Strategy
  • Wine Festivals – are we killing the goose that lays the golden egg?
  • Wine Tourism Uncorked - an overview of Australia’s successful Wine Tourism Strategy
  • E-marketing and blogs – how to use the Internet to position your brand
  • Lessons learnt by the German wine and tourism industry during the FIFA Soccer World Cup in 2006
  • Customers - how to source, treat and keep them
  • Is South Africa meeting the Wine Tourist’s expectations?
  • Responsible Tourism - what does it mean for the Wine Tourism industry
  • International & local best practices shared  by Peter Lehmann Wines in the Barossa Valley, Waterford Wine Estate, Vergelegen Wine Estate and Kleine Zalze – from ordinary  to extraordinary wine tourism brands – what are their secrets in creating unique experiences?
  • The new liquor law: implications for the local Wine Tourism industry