Hanneli Slabber


Hanneli Slabber

Hanneli Slabber is Product and Itinerary Manager at South African Tourism.

She came to South African Tourism from Contiki Holidays, the worldwide leader in vacations for 18 to 35-year-olds. A high-energy, results-driven leader with 17 years experience in the tourism industry, she has specialized knowledge in the niche area of travel marketing. She has cultivated an exceptional marketing technique and has a time-tested flair for accomplishing meaningful return on investment.

Her responsibilities include developing business strategy and planning (local marketing, liaison with the international office regarding content for the local market etc) as well as budgets, forecasts and yield management. She is also responsible for developing and maintaining relationships with suppliers, customers and the domestic trade.

She was a national marketing manager at STA travel (in 2004). Formed in 1979, STA Travel grew to become the world's largest travel company for students and young people with a global distribution network of over 400 wholly owned offices in 18 countries. Among her responsibilities there were developing and implementing marketing strategy, event management and media relations.

Prior to this, Slabber worked at JRH Management for five years, as managing director/operations manager for Southern Africa, again focusing strongly on marketing.

Slabber's career began in 1992 at Protea Hotels, where she worked as a sales representative in the front office for two years before moving to Stockes Hotels & Resorts in 1994, taking a position in its Pilansberg resort as a sales manager until 1994.

Her academic qualification includes an Honours in Anthropology from the University of Pretoria.