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Day 1 Tuesday 21 July 2009

07:00 – 08:30

Registration at Vineyard Hotel

08:30 – 08:40

Welcome
Rick Taylor, Program Director

08:40 – 08:50

Opening Address
Clarence Johnson
International Chairman:  Great Wine Capitals of the World

08:50 – 09:10

Overview of South Africa’s Wine Tourism Strategy
Andre Morgenthal, Communications Manager:  Wines of South Africa

09:10 – 10:30

E-marketing: how to use the Internet to position your brand and product
Rob Stokes, Managing Director:  Quirk E-marketing

10:30 – 11:00

Networking break

11:00 – 11:45

Panel Discussion
Wine Festivals:  are we killing the goose that lays the golden eggs?
Moderator:

  • Itumeleng Pooe, Executive Marketing Manager:  Cape Town Routes Unlimited

Panel:

  • Bonita Malherbe, CEO:  Robertson Wine Valley
  • Mariette du Toit-Helmbold: CEO:  Cape Town Tourism
  • Ken Forrester  - Ken Forrester Wines
  • Marinda Blake – Impromptu Events
  • Henre Rossouw – Journalist

11:45 – 12:30

Customers:  how to get them, treat them and keep them
Lynda De Holtnecker, CEO: Touch Company

12:30 – 13:15

Lunch

13:15 – 14:00

Responsible Tourism:  what does it mean for the Wine Tourism industry?
Lolla Meyer

14:00 – 14:45

International Case Study:  Peter Lehmann Wines, Barossa Valley (South Australia)
Georgie Prout 

14:45 – 15:15

Networking Break

15:15 – 16:30

FIFA Soccer World Cup 2006 - lessons learnt by the German wine and tourism industry
Armin Goering

16:30 – 16:50

Waterford Wine Estate:
Kevin Arnold

16:50 –  17:10

Local Case Study:  Vergelegen Wine Estate
Don Tooth, CEO 

17:15 – 18:30

Networking Cocktail Function
Sponsored by Vineyard Hotel & Constantia Valley Wine Route 

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